What exactly are cookies?
Why are cookies needed at all?
Cookies are meant to make the user’s visit to the website easier and more user-friendly. For example, with online shopping they enable the website to “remember” on your next visit what products you have in your shopping cart, or to automatically display your preferred layout and font size. However, not all cookies are useful and solely for the user’s benefit. For example, tracking cookies are used to follow your behaviour on websites and place advertising accordingly, or to make websites more user-friendly. You should accordingly think about which cookies to accept and which to reject. For this decision, it is helpful to know what kinds of cookies there are.
What cookies are there?
Session cookies (cookies which are technically necessary) are cookies which are essential for ensuring key functions of the website. Without these the website cannot be used as intended. Among other things, they ensure functionality when changing pages or switching between http and https to meet enhanced security requirements. These cookies collect anonymized information (no connection can be established with you personally) and cannot track your moves to other websites. They are only stored for the time of the session, which makes them session cookies. Your agreement to use these cookies is not required.
These cookies make it possible to analyze the use of the website to measure and analyze performance.
Functional cookies (first party cookies) are legally defined as cookies which are not essential for using a website. However, they perform important tasks which make surfing more convenient. For example, these cookies save your settings such as choice of language. The information they contain only applies to the accessed website.
Performance cookies are cookies which capture information about how a visitor uses a website. In other words, which page a user accesses most frequently, and whether error messages are displayed. These cookies do not store any further information, and they are used exclusively to enhance user-friendliness and match websites more specifically to the user. These data are also stored exclusively in anonymized form. The following tools are used for this purpose on this website:
- Website analysis – Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Processing is for the purpose of analyzing this website and its visitors. For this, Google will use the information obtained to analyze your use of the website on behalf of the operator of this website, to generate reports on website activity and provide other services to the website operator in connection with website and internet use. Google does not combine the IP address transmitted by your browser in connection with Google Analytics with other data.
If cookies are used for marketing purposes, we call them marketing cookies. They are used to display advertising which is matched and relevant to the user. They are also used to establish the frequency of appearance of an ad and determine the effectiveness of an advertising campaign. The following tools are used for this purpose on this website:
- Using the Google Inc. remarketing function.
On our website we use the Google Inc. remarketing or “similar audiences” function (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function is used to analyze visitor behaviour and visitor interests.
Alternatively, you can deactivate the use of third party cookies by accessing the deactivation page of the Network Advertising Initiative at here and using the further information there concerning opt-outs.
For further information on Google Remarketing and the associated data privacy statement click here.
Third party cookies
If third party content is integrated into a website, the third party can set cookies even though you are not directly on their website. These are called third party cookies. They enable the third party to store information on you as a user and identify you if you visit their own website so that they can present a website modified for you. For example, this is possible if YouTube videos are embedding in a website.
Where can I see my cookie settings?